Recruiting with Facebook in 2014

The Social Network Facebook has gained a size that cannot be ignored any more. Its well above 1,32 Billion users share more than three million likes – every minute! The following infographic illustrates the most recent numbers that show, how important Facebook has become for social recruiting.

 Infographic Facebook and Recruiting

Infografik Facebook Recruiting
Infografik Facebook Recruiting

Whereas some recruiter see Facebook as a bit dodgy (in comparison with career networks such as LinkedIn or XING), others have recognized its value, in particular to communicate an employer brand externally and internally. And even for direct recruiting Facebook can offer a lot, in particular if you are familiar with its powerful search functionalities.

How German recruiters apply Facebook

As the infographic illustrates currently 15 percent of the 422 HR -professionals that participated in the survey from January 2014 are already exploiting Facebook for career websites. Twelve percent use it occasionally and three percent for special positions only.

Who wants to reach out on Facebook has to use its paid Facebook ads, like it or not. But only six percent of the participants make us of this way to shuffle visitors to their Facebook career website on a regular basis, with eleven percent at least from time to time and another two percent for special positions.

It becomes pretty clear that the use of Facebook in recruiting has a lot of potential in it. Although one has to note that Facebook is no more growing that rapidly in Germany in sheer numbers if at all. But its enormous size is a factor for the internet, and it will be like that for the near future. Innovative recruiters recognize this – and get engaged!

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