Employee motivation as part of Employer Branding – part 2

As part of our regular column “employee motivation as part of Employer Branding” we would like to focus on two different aspects which have been stated in the study “work motivation 2015” of the Manpower Group Germany as third and fourth most important motivation factors for employees – to be on a friendly footing with colleagues as well as free beverages offered by the employer.

The sample named a friendly footing with colleagues as third most important factor. 42 percent stated that it is important to have good contact to colleagues also off-the-workplace for example by doing something together after work. In 2014 this percentage was higher – there 45 percent had this opinion.

Fusion of leisure time and work

Other important facts to consider at the employment market are the changed standard and value propositions of the generation Y and Z. Nowadays leisure time and working hours blend more and more while some years ago this two parts have been strictly separated. Because of that a good working environment and atmosphere are really important for employees.

A big factor that influences the wellness atmosphere is the relationship to colleagues on a friendship basis. There is not only contact between employees during the working hours – many colleagues also meet each other after work to spend some time together what strengthens the team spirit. Amicable relationships cause long lasting motivation and are important for the Employer Branding.

Free beverages as factor of motivation

As forth most important factor the sample of the survey “work motivation 2015” mentioned free beverages. A very simple gesture with big impact: every third employee (33 percent) and counting is motivated by free drinks which are offered directly at the workplace. Last year only 32 percent named this point as motivating factor.

Young companies and start-ups offer free-drinks as a matter of course, but not all employers care that much for their staffing. Especially in summer cold drinks are important.

At high temperatures of 30 degrees or more the employer is legally responsible to make organizational and technical arrangements to keep the workrooms as cool as possible, but free drinks are not obligatory. However, the motivation study conducted by the Manpower Group Germany shows that many employees are additionally highly motivated by free drinks.

Employer Branding as a result of happy employees

Amicable relationships between colleagues as well as free beverages increase the motivation and commitment and as a result cause long lasting loyalty of important and favourable employees. In addition to that satisfied employees are brand ambassadors of the own company. They talk about positive experiences with the enterprise and by doing that, create unknowingly an attractive company image.

Here you find more on employer branding in general. The next part of our column “employee motivation as part of Employer Branding” deals with the aspects “team work” and “attractive interior design” – visit our blog and take part in the discussion!

Leave a Reply

Your email address will not be published.