{"version":"1.0","provider_name":"","provider_url":"https:\/\/blog.balkaninvest.eu\/de\/","author_name":"Balkaninvest-Team","author_url":"https:\/\/blog.balkaninvest.eu\/de\/author\/admin\/","title":"Employer Branding - was ist das? \u2192 Balkaninvest-Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ahmPVA4UT6\"><a href=\"https:\/\/blog.balkaninvest.eu\/de\/employer-branding-was-ist-das\/\">Employer Branding &#8211; was ist das?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.balkaninvest.eu\/de\/employer-branding-was-ist-das\/embed\/#?secret=ahmPVA4UT6\" width=\"600\" height=\"338\" title=\"&#8222;Employer Branding &#8211; was ist das?&#8220; &#8211; \" data-secret=\"ahmPVA4UT6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.balkaninvest.eu\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/blog.balkaninvest.eu\/wp-content\/uploads\/2025\/05\/Blog-balkaninvest-816x-512px.png","thumbnail_width":816,"thumbnail_height":512,"description":"Eine Begriff hat in den letzten Jahren im Personalwesen zunehmend an Bedeutung gewonnen: Employer Branding, das in der englischsprachigen Literatur erstmals 1996 im Fachartikel \u201eThe Employer Brand\u201c von Tim Ambler und Simon Barrow im Journal of Brand Management auftauchte. Zielsetzung ist es hierbei, sich als attraktiver Arbeitgeber zu profilieren und eine positive Arbeitgebermarke zu formen. [&hellip;]"}