Employee motivation as part of Employer Branding – part 2

As part of our regular column “employee motivation as part of Employer Branding” we would like to focus on two different aspects which have been stated in the study “work motivation 2015” of the Manpower Group Germany as third and fourth most important motivation factors for employees – to be on a friendly footing with colleagues as well as free beverages offered by the employer.

The sample named a friendly footing with colleagues as third most important factor. 42 percent stated that it is important to have good contact to colleagues also off-the-workplace for example by doing something together after work. In 2014 this percentage was higher – there 45 percent had this opinion.

Fusion of leisure time and work

Other important facts to consider at the employment market are the changed standard and value propositions of the generation Y and Z. Nowadays leisure time and working hours blend more and more while some years ago this two parts have been strictly separated. Because of that a good working environment and atmosphere are really important for employees.

A big factor that influences the wellness atmosphere is the relationship to colleagues on a friendship basis. There is not only contact between employees during the working hours – many colleagues also meet each other after work to spend some time together what strengthens the team spirit. Amicable relationships cause long lasting motivation and are important for the Employer Branding.

Free beverages as factor of motivation

As forth most important factor the sample of the survey “work motivation 2015” mentioned free beverages. A very simple gesture with big impact: every third employee (33 percent) and counting is motivated by free drinks which are offered directly at the workplace. Last year only 32 percent named this point as motivating factor.

Young companies and start-ups offer free-drinks as a matter of course, but not all employers care that much for their staffing. Especially in summer cold drinks are important.

At high temperatures of 30 degrees or more the employer is legally responsible to make organizational and technical arrangements to keep the workrooms as cool as possible, but free drinks are not obligatory. However, the motivation study conducted by the Manpower Group Germany shows that many employees are additionally highly motivated by free drinks.

Employer Branding as a result of happy employees

Amicable relationships between colleagues as well as free beverages increase the motivation and commitment and as a result cause long lasting loyalty of important and favourable employees. In addition to that satisfied employees are brand ambassadors of the own company. They talk about positive experiences with the enterprise and by doing that, create unknowingly an attractive company image.

Here you find more on employer branding in general. The next part of our column “employee motivation as part of Employer Branding” deals with the aspects “team work” and “attractive interior design” – visit our blog and take part in the discussion!

Career fair “Trained in GermanY“ November 2015

It has been the second time that Balkaninvest took part as an exhibitor at the career fair in the Goethe institute in Sofia. Interesting applicants as well as potential clients visited our stand. Especially German-speaking specialists from Bulgaria took part in the fair which was organized by the Alumniportal Germany.

High qualified candidates at the Balkaninvest stand

Endreva Wetzel Sofai
Maria Endreva and Enzio Wetzel

After a short presentation about the Alumni Germany Website by Ms Maria Endreva, reference person of the Alumniportal in Bulgaria and Mr Enzio Wetzel, head of the Goethe institute, the alumni had the change to do job interviews with the exhibitors.

Our stand was well-attended by well-trained visitors with excellent German-skills. The majority offered a specialist education and many marketing and IT candidates were interested in our job advertisements.

In addition to that some of them were already living in a German-speaking country and wanted to inform themselves about the current employment situation, job and future prospects in Bulgaria.

But also other exhibitors of the fair came at our stand for small talk which offered us the possibility to establish business contacts.

Highlights at the Balkaninvest stall

Unser Stand auf der Karrieremesse im Goetheinstitut Sofia
Our stall at the fair which took place in Goetheinstitut Sofia

We presented the job ads we posted on the Alumni Germany platform and received many CVs at our stand. Some candidates already knew our employment ads from the Alumni platform and asked directly about them. Many fair participants knew Balkaninvest already as we took part in this fair for the second time or as they already had an interview at our office.

We offered a lottery as highlight for our visitors. The participants had the chance to win one of three interview trainings worth 149 Leva. The price included the simulation of a typical job interview in our Balkaninvest office in Sofia as well as a CV analysis including a written evaluation.

The candidates had to do a short German fill-in-the-blank test,in the German level stated in their CV, to be allowed to participate. The winners will be informed until the end of next week.

 Relaxing conclusion of the fair

Exhibitors and visitors were offered a buffet including water, juices, coffee as well as sweet and salty snacks. At the end of the event the guests were able to conclude the evening with a glass of wine and nice conversations between exhibitors and organizers. The operators were also asking the participants about feedback and improvement suggestions.

Summarizing it can be said that the career fair was a successful and professionally organized event. We were offered the possibility of informative talks and to socialise with important business contacts. We really look forward to take part in the next career fair “Trained in GermanY“.

Balkaninvest-Stand-

Austrian experts on Bulgaria in “Wirtschaftsblatt”

Zname-Avstria-300x200For more than a century Bulgaria and Austria have an intensive political , economical and cultural cooperation. Especially Austrian companies benefit from a good knowledge of the Bulgarian market. Not only for that reason Austria is the second largest investor of the country. The November issue of the Bulgarian Wirtschaftsblatt focuses on Austria. We have summarized and supplemented some interesting information.

Ambassador Hauser about Bulgaria as an investment country

A steady economical growth, an attractive tax environment as well as decreasing unemployment figures convince investors. Bulgaria has a strong amicable relationship with the German-speaking countries Germany, Switzerland and Austria, ambassador Mr. Mag. Roland Hauser towards Wirtschaftsblatt.

According to him, Bulgaria is at the moment in a phase of relative political stability which strengthens the confidence of Bulgaria as a business location.

Trade expert Straka: Bulgaria is stable!

The Austria trade commissioner in Sofia, Ms. Mag. Ulrike Straka agrees. According to her, Bulgaria has again politically more stable circumstances and there is an EU-friendly government – these are good preconditions. This leads to the fact that already located Austria commercial enterprises continue investing which attracts foreign investors.

But also negative trends on behalf of the government are noticeable, like the rejection of the Anti-corruption Law. Nevertheless in 2014 there has been direct foreign investment in Bulgaria from Austria in the amount of 290,7 mil €. Nearly 10% of the biggest foreign investors are companies from Austria like TelekomAustria, EVN, UniCredit/BankAustria, Knauf, Raiffeisen, OMV, REWE/Billa, WienerStädtischeVersicherung, UNIQA, Strabag and VAE. The popularity can also be seen in tourism. In 2014 174,899 Austrian nationals have visited Bulgaria, an 39.4% increase in comparison to 2013.

Bulgarians at the business location Austria

Conversely there is also interest. The Austrian market is highly coveted among Bulgarian businessmen. The good business climate, the qualified personnel and modern infrastructure, the strategic location between east and west, excellent living conditions as well as a high level of personal, political and legal safety and stability are deciding factors.

According to Straka Bulgarian businessmen are known to be friendly, appreciate Austria and Austrian companies and are highly interested in a cooperation.

In comparison to the Austrians the Bulgarians prefer to import a finished product. The reasons are high labour costs and taxes. Because of that mainly small offices are opened in Austria and simultaneously the favourable-priced Bulgarian resources are used. Also the worldwide known Bulgarian company Walltopia, which is famous for the production of climbing walls, is now doing active business in Austria for more that three years.

According to Hauser the future aim is to maintain the excellent relationship between these two countries through as many concrete projects as possible. He exemplary names the joint preparation for the presidency of the European Union which will be exercised by Bulgaria and Austria successively in 2018/19 as well as the 20th jubilee of the Austrian Music Weeks in Bulgaria 2016.

Roland Hauser
Ambassador  Mag. Roland Hauser (Source: Austrian Embassy in Sofia)

Mag. Roland Hauser finished historical studies, Romance philology studies, philosophy studies as well as his degree study program at the diplomatic academy Vienna. After being Austrian ambassador in Qatar, Kenya and Kuwait he is now ambassador of the Republic Austria in Bulgaria since September 2014. He describes his indeed positive Bulgarian impressions in the latest issue of the Wirtschaftsblatt.

Infographic: The refugee crisis and Germany 2015

The refugee crisis reached an unprecedented peak in 2015 that has to be managed primarily by the EU. Germany can be seen as the most desired destination of the refugees and daily arrive thousands of new ones.

Germany’s Federal Chancellor Dr. Angela Merkel showed herself to be full of hope at the beginning, but now more and more diversified opinions divide the population. Demonstrations for the rights of refugees, as well as terrorist attacks take place every day. Negotiations are held, problems are discussed, however no solution is in sight. We concluded all the information in an infographic focusing on Germany.

Balkaninvest proudly presents:

Infographic “The refugee crisis 2015 and Germany”

Infografik Flüchtlinge 2015

You like our infographic on the current situation of the refugee crisis and Germany? Then feel free to link to it, and share it on Facebook, Twitter, Linkedin and in other social networks.

For webmasters:

If you want to integrate it on your website, please contact us through the contact form. The usage is for free, we only want a clear citation and a link to the source!

The refugee crisis and its consequences for the labor market

The refugee crisis presents the EU with a big challenge. Especially Germany and Austria have to cope with it. In September 163,772 new refugees have been registered.

Curse or Blessing for the labor market? The Balkaninvest-Team starts with this post a series of blogposts on this hot toppic!

refugee crisis and labor market
Refugee crisis and labor market

Differences in the refugee process between Austria and Germany

Refugees in Austria have three month after acceptance for asylum procedure access to independent and dependent work. They are offered time-limited work permits for the following areas:

  • Seasonal or harvest work
  • Working as journalist, artist, sports teacher or language trainer
  • Charitable work
  • EUR 100/month additional earnings
  • (holiday) internship
  • Voluntary work

Once they are granted asylum they are coequal to Austrians except for the voting rights and have free access to the employment and apprenticeship market. Refuges who are not granted asylum but who also cannot be deported to their homeland because of safety reasons are allowed to work and have unrestricted access to the apprenticeship market

In Germany approved refugees with residence permit are allowed to work without restrictions. Additionally there is the suspension of deportation. The suspension is granted to refugees who are not deported although their asylum application has been rejected. This refugees and refugees with residence permit have access to the labor market after three month.

A disparity to Austria is the priority check. German employees or employees from the EU member states have priority over refugees for vacancies.

But because of the current positive labor market situation and the high number of job vacancies (retrieved 9 September 2015) there could be changes in the priority check anytime soon.

Barriers for refugees on the labor market

Beside country-specific differences in job training and practicing it is also important to consider that many refugees only have compulsory education and often are faced with problems concerning the Latin alphabet. Many of them have professions which almost do not exist any more in Europe like carpet makers or fishermen. Most do not own documents or credentials.

In addition to that it can be difficult for them to work in a regulated work environment because of traumatic experiences and their consequences caused by the war.

Integration of refugees on the labor market

In the meantime there are offered online education and employment platforms like Workeer or Mygrade, which connect job seekers and employers and enable an easy application.

Once a refugee is recruited it is advantageous to nominate an employee which cares about the special needs, concerns and problems and simultaneously enable them an easy entrance into the employment market.

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